The founders of Prima X have been in the fitness business for around 30 years, even though Prima X the brand is only now coming to light. Prima X started life originally as the TFL Plan back in 2010 in Sheffield, later becoming Rikasystemz Ltd based in South Wales and now, Prima X fitness for women.

Our mission is simple, give women the confidence to be themselves through energising fitness classes created by us, allowing them how to be fit, confident and strong.

The TFL Plan, although started by a male back in 2010, it started life with 4 women clients in Pure Gym in Sheffield and from there it grew and was geared mainly towards women but we did have a few men attend classes and in some parts of the country, some men still attend.

Our new brand and relaunch as Prima X Fitness For Women will focus solely on empowering women. Even down to it now being run by women. The male who originally started it back in 2010 is still a part of the business but is heavily involved in background activities.